Jessica Dowell / Resume

PROFESSIONAL EXPERIENCE

SACA FOOD SHELF
Development & Marketing Manger AUG 2021 - PRESENT
Volunteer Graphic Design / Board of Directors - OCT 2012 - AUGUST 2021

  • Constantly delivers a clean aesthetic across internal and external materials, including website, social media channels, side-project branding, newsletters, and other promotional materials.

  • Designed, implemented and now, manage the corporate brand by creating cohesive visual styles and written text across printed materials and digital platforms.

  • Self-taught in SquareSpace to create the newly launched website, as well as creating all graphic elements, assisting with content writing and developing layouts that were in line with the site map and brand.

  • Works closely with the internal SACA team and Board of Directors to develop and effectively execute fundraising plans across all platforms (print, digital, and social), including creative development, list sourcing, budgeting, projected income and results, marketing tactics, and direct mail campaigns.

  •  Significantly increased online donations by setting up several giving platforms; NetGiver, PayPal Giving Fund, Facebook, givemn.org and the new website.

HOPS FOR HUNGER, ANNUAL EVENT OCT 2012 - PRESENT
Graphic Designer / Event Coordinator / Co-Committee Chair

  • Created all of the branding for the annual Hops for Hunger events since 2012 – giving SACA the ability to acquire over 3.5 million pounds of food.

  • Plans and coordinates event logistics, train and direct volunteers, problem solve issues in preparation and throughout the event.

  • Developed engaging digital marketing and event materials, including event posters and social media content to generate new ticket sales and increase attendance by 20% each year.

DISPLAY ARTS APRIL 2014 - PRESENT
Creative Services / Marketing

  • Displays thoughtful creative strategy to help create and maintain high-quality designs that respect both client's brand and marketing strategy.

  • Independent critical thinker, problem solver and decision maker, with the ability to be decisive under pressure.

  • Works independently and in collaboration with team members to develop and refine concepts, campaigns and creative ideas.

  • Meticulously follows, maintains and oversees client brand standards.

  • Consistently delivers unique and innovative design solutions in a fast-paced, ever-changing environment.

  • Leads, collaborates, and champions widespread improvement efforts to create a positive impact on overall efficiency and business growth.

  • Continually adapting to new tools, technologies and practices as the industry evolves.

  • Proactive and organized - ability to work with a sense of urgency, displaying strong attention to detail.

  • Manages numerous projects by building timelines, delegating tasks, critiquing work, and communicating to vendors and teams to reduce errors and meet client expectations.

FINANCIAL ONE CREDIT UNION MAY 2012 - JAN 2014
Marketing Coordinator

  • Develop and produce effective design across print, screen, web, email and postcards for all promotional campaigns.    

  • Actively participate in project Kickoffs, asking insightful questions to gain detail, clarification and alignment with Business Partners. 

  • Managed time effectively to prioritize workload by strategically planning and executing projects and tasks. 

  • Self-motivated, a careful listener, and accepting of constructive critique.

TECHINCAL SUMMARY

CREATIVE PROGRAMS
Adobe CC; Illustrator, Photoshop, InDesign, Lightroom (Beginner)

OPERATING SYSTEMS
Mac & PC

SOCIAL MEIDA MANAGEMENT
Facebook, LinkedIn, Instagram, Pinterest, Google Analytics (Beginner)

CLIENT / EVENT MANAGEMENT PROGRAMS
Daylite, Network for Good, Mailchimp, Constant Contact, Eventbrite, PantrySaver

WEBSITE PLATFORMS 
SquareSpace (Creation), Drupal (management only)

TASK MANGEMENT PROGRAMS
Monday.com, TaskWorld, Asana, Google Drive, HootSuite

GIVING PLATFORMS
GoFundMe, PayPal Giving Fund, Paypal business, Facebook, GiveMN.org, Network for Good

EDUCATION

BACHELOR OF ARTS WITH HONORS - GRAPHIC DESIGN
University of Lincoln, England, School of Art and Design

ASSOCIATES OF ARTS, EMPHASIS IN FINE ARTS & GRAPHIC DESIGN
Minnesota State University of Moorhead