Events : Branding & Planning
Target LAB / Display Arts Measurement Workshops / Hops for Hunger / Empty Bowls /
Target LAB : Chicago
In 2019, the Target Talent Acquisition team started a new leadership event initiative called Target LAB. Held across the nation, these events were used to energize young talent within the company. The client requested to work directly with me to brand each location. As events were booked, I would meet with the client and event location personal to discuss the flow of the event, areas of interest and branding possibilities at each site. The graphics at each event personalize the experience for the end user.
Event Planning and Branding / Graphic Artist / Collaborator / Production Artist
‘The event was amazing! All of Jessica’s graphics really made the space pop’! Amanda G., Target
Display Arts Measurement Workshops
To help our clients prepare for a successful Trade Show event, we offered half day workshops to assist in measuring ROI, building show floor strategies and to prepare their booth staff. It was my role to plan the events and create the cohesive marketing material across the different events.
Event Planning / Digital Marketing / Branding / Graphic Artist
Hops for Hunger
As the volunteer co-committee chair, event coordinator, and marketing Lead, I am involved in at every step of the planning. Each year I create new poster artwork that is created from the event details and then customize each piece of marketing to match the design, such as event signage, t-shirts, social media and the event management site. When finalizing the event signage, it important to think through and understand the flow of the event to improve the attendee experience. Check out more on Hops for Hunger
Volunteer / Branding / Digital Marketing / Graphic Designer
